Deputy Assistant Secretary for Communications and Information Anna Gomez

Driving broadband adoption in the Latino community

I recently had the opportunity to speak to the National Association of Latino Elected and Appointed Officials (NALEO) and the League of United Latin American Citizens (LULAC) about NTIA’s Broadband Technology Opportunities Program (BTOP) and the work it is doing to promote broadband adoption in the Latino community.

A high-speed Internet connection can provide access to everything from online job postings to educational opportunities to valuable healthcare information. But too many Latino households remain cut off from these important benefits.

NTIA, in collaboration with the Census Bureau, conducts some of the most extensive survey work on broadband adoption trends in the U.S. Our most recent survey, in October of 2010, found that 72 percent of White households nationwide subscribed to broadband, compared with only 57 percent of Hispanic households. The survey also found that socioeconomic factors such as income and education do not fully explain the gap. Even after accounting for these factors through regression analysis, Hispanic households still lag White households in broadband adoption by 11 percentage points on a nationwide basis.

So NTIA’s BTOP program is supporting a number of projects specifically intended to benefit Latinos – by funding computer centers in neighborhoods with large immigrant communities, by offering computer training and digital literacy classes in Spanish, and by helping Latino entrepreneurs and Latino-owned small businesses get established online. I’d like to tell you about a few of those projects:

The Critical Role Broadband Plays in Today's Economy

This week I had the opportunity to participate in a panel discussion hosted by the National Organization of Black Elected Legislative Women, or NOBEL, that examined how broadband is helping to address many of America’s most pressing challenges.

A robust broadband infrastructure is critical for America to remain competitive in the 21st century. Broadband provides a foundation for innovation, job creation and economic growth. Broadband is also transforming healthcare by enabling patients in rural areas to consult with medical specialists hundreds of miles away. It is opening doors in education by allowing students to take online classes at universities across the country. And it is changing the way we communicate, form personal connections, access information, shop and conduct many everyday transactions.

The Obama administration is working to ensure that more Americans have the resources and skills to share in these benefits and opportunities. This is particularly critical in today’s job market, since many job openings are posted only online and since digital literacy skills are a requirement in many workplaces.

Report from the Field: A Broadband Bridge to Puerto Rico

According to NTIA’s National Broadband Map, less than half of Puerto Ricans have access to basic broadband service, which consumers increasingly need to apply for and get a job, access valuable education and healthcare information, and participate in today’s digital economy.

To help fill this gap, NTIA awarded Puerto Rico two Recovery Act grants to expand and enhance broadband infrastructure.  While I was in San Juan earlier this month at the Puerto Rico Chamber of Commerce’s Annual Telecom Conference, I had the opportunity to visit one of these projects.

I joined members of Critical Hub staff and Puerto Rico Chief Information Officer Juan Eugenio Rodriguez on a tour of Critical Hub’s data center facilities in San Juan, part of its Puerto Rico Bridge Initiative (PRBI) BTOP project.

Critical Hub Networks, which received a $25.6 million grant, is expanding high-speed Internet access in underserved areas of Puerto Rico by establishing a broadband “bridge” to the United States mainland and deploying a high-capacity middle-mile network on the islands. Additionally, Critical Hub will also offer a 25 percent broadband discount to K-12 schools to help improve education and distance learning.

 

Broadband and the Latino Community: Let's Keep the Momentum Going!

Yesterday I was happy to participate in a panel discussion about broadband at the National Association of Latino Elected and Appointed Officials (NALEO) annual conference in San Antonio. NALEO members recognize that broadband Internet is one of the tools necessary to help their communities thrive in today's economy. In fact, I think that any conference focused on building stronger communities should include a discussion of broadband - it's a critical ingredient for job creation, economic growth, and improving education, health care, and public safety.

I talked about challenges and opportunities. NTIA's data show that although 90-95 percent of Americans live in areas with access to broadband, only 68 percent of households subscribe to the service. In fact, more than 28 percent of Americans do not use the Internet in any location, which means they are cut off from countless educational and job opportunities.

The issue is even greater for Latinos. While the Internet subscribership rate for Hispanics increased by five percentage points last year, it is still only 45 percent. Even after adjusting for socioeconomic factors like income and education, Latinos still significantly lag the national rate in broadband adoption.

Our research shows that those who lack broadband at home most commonly cite lack of interest or need as the primary reason. Interestingly, while those are certainly factors for Hispanic non-adopters, they most often cite affordability as the primary reason. So there is no single solution to bridging the digital divide.

But the good news is that NTIA, and others in the Obama administration, are working on many fronts to expand broadband access and adoption, including efforts targeted to Hispanics and other communities where broadband is underutilized, such as rural Americans, seniors, people with disabilities, and other minorities.

Building a Competitive Nation with Empowered and Engaged Latino Communities

On Wednesday I spoke at a League of United Latin American Citizens conference about how BTOP is expanding broadband access and adoption in the Latino community. Though it’s been roughly 15 years since the “digital divide” gained national attention, the issue remains a serious one for Latinos. In fact, NTIA’s Digital Nation Report shows that even after adjusting for income and other socioeconomic characteristics, Latino households lag White households in broadband adoption by 14 percentage points.

This issue is growing in importance as computer skills and high-speed Internet access are increasingly vital to full economic and civic participation in American society. In terms of employment, for example, a recent study shows that between 1998 and 2008, the number of domestic IT jobs grew by 26 percent, four times faster than U.S. employment as a whole. By 2018, IT employment is expected to grow by another 22 percent.

LULAC is on the front lines of addressing the Latino broadband gap through its network of technology centers and its partnership with BTOP grantee One Economy, which is conducting a comprehensive digital literacy program in 50 cities and towns. LULAC is helping One Economy bring its Digital Connectors program to Latino communities in need, providing technology training for students who will in turn serve as community ambassadors of broadband opportunities.

Other BTOP grantees with projects targeted to the Latino community include: