California Emerging Technology Fund
The Broadband Awareness and Adoption project of the California Emerging Technology Fund (CETF) proposes to increase adoption of broadband in vulnerable and low-income communities in Los Angeles, the Central Valley, Orange County, San Diego, and the Inland Empire. CETF has identified key populations with low broadband adoption rates and developed partnerships with organizations uniquely qualified to reach out to each of these populations. Working with these partners, CETF plans to coordinate a targeted media campaign, bolstered by outreach from trusted ambassadors and grassroots mobilization, to reach 5 million multi-lingual residents. CETF intends to provide digital literacy training for more than 678,000 low-income individuals, including more than 300,000 youth. The project expects to increase household adoption of broadband in these high-priority, low-income communities by more than 133,000 households.